HEED Search
Commercial executive search and talent placement. A practice within HEED, grounded in 14 years of expertise in commercial organization design, KPI frameworks, and sales force effectiveness. We define what success looks like in the role, then find the person who fits it.
HEED Search is a practice within HEED, a boutique commercial advisory founded in 2011. Across 14 years and 80+ engagements, the wider HEED practice has worked deep inside the commercial functions of mid-market and enterprise organizations across the GCC, Levant, Africa, Europe, and APAC, focused on organization design, KPI frameworks, compensation models, sales academies, and go-to-market execution.
That commercial fluency shapes how we approach every search mandate. We understand how a CCO sits inside a P&L, how a VP Sales connects to demand generation and channel structure, how a Key Account Manager succeeds or fails based on the operating model around them. Roles are scoped against the system they sit inside, not just the job title.
The result: a sharper brief, a smaller and more relevant shortlist, a deeper fit, and a placement that holds long after offer acceptance.
Most search firms work from a job description and a competency list. HEED Search works from a structural understanding of the commercial function: how revenue is built, how teams are organized, how KPIs are set, how performance is rewarded.
When we say a candidate fits, we mean fits the system, the culture, the customers, and the KPIs. Not just the title.
We don't stop at the offer letter. HEED Search stays through the first 90 days, embedding the placement into the commercial system they were hired to lead.
Before we open the mandate, we define what commercial success looks like in that role: capabilities, behaviors, KPIs, and team dependencies. This is the structural work most search firms skip.
Grounded in Commercial DesignWe search for the person who fits the role definition, not just a candidate with a similar job title. The brief is sharper. The shortlist is smaller. The fit is deeper.
Sharper Brief · Deeper FitAfter placement, HEED supports the hired leader's onboarding, embedding them into the commercial system. Competitors stop at offer acceptance. HEED stays through the first 90 days.
Through the First 90 DaysRetained · C-Suite · Senior Leadership
C-suite and senior commercial leaders: CCO, VP Sales, CRO, GM Commercial, Country Manager. End-to-end retained engagement for the most strategic hires in the commercial organization, where the cost of getting it wrong is highest.
Contingency · Manager & Senior Manager
Mid-senior commercial roles: Sales Manager, Key Account Manager, Brand Manager, Regional Sales Director. Built for speed and precision when the role needs a strong mid-senior commercial operator who can land and contribute fast.
Project · Multi-Role · Onboarding
For funded SMEs building a commercial team from scratch, and for established organizations scaling into new geographies, channels, or product categories. End-to-end engagement: structured hiring across multiple roles, onboarding, and sales-capability enablement, so the new team is operational from day one.
Roles HEED Search is actively engaged on this quarter. If your profile fits, submit your CV and we'll be in touch.
Listings refreshed monthly. Submit your CV to be matched against current and upcoming mandates.
For confidential conversations, retained mandates, sales force build-outs, and complex hiring problems where the title alone doesn't tell you what good looks like.
Whether you're looking for your next commercial leadership role or open to confidential conversations, we'll handle the rest with discretion.
For Candidates
Share your profile to be considered for current and upcoming mandates across the GCC, Levant, MENA, and Africa.
Christopher and the search team will review your profile. If there's a current or upcoming mandate that fits, we'll be in touch within 5 business days.
